WhiteWall Design Edition by Studio Besau-Marguerre

The design process of the WhiteWall Design Edition by Studio Besau-Maguerre

We are very pleased to have worked with you to create these unique WhiteWall Design Edition frames. What was especially important to you in this design collaboration?

For us, it is especially important to share a common understanding of design, quality, attention to detail, and last but not least continuous curiosity. An appreciative and cooperative relationship with our customers provides the freedom for creativity and the potential to create something special.

What role does photography play in your day-to-day business? Where do you see the points of contact and a special opportunity for photographers here?

Photography is certainly part of our everyday work. We look for images, work with stylists & photographers, do our own shoots and 3D visualizations. Images also serve as substitutes for the real, haptic experience in our increasingly digital world. Customers have become accustomed to rating products via images. We have developed an intuitive eye for images through our work and we ask ourselves questions such as: What does an image convey? What is the viewing perspective in the image? What value is conveyed by an image in a space? How do you draw attention to the product? Because images are such a large part of a space and have a significant impact on the mood in a room. 

What kind of photography are the colors of the Design Edition suitable for? Can you choose any color scheme for any image?

We can only partially answer that question, as the customer is the one finalizing the work. Different dialogues are created between the type of image and the color of the frame. There is always an interplay. Each composition forges a different connection. That is exactly what makes it so exciting. Our contribution is the color design of the frame and then the photographers bring in their photography.

How did you come up with the color gradient for the frames?

That was a lengthy process. The indirect trigger was the selection of the color gradients. We started out with the following: a frame has four sides. If you take apart the frame, you have four individual wooden borders. That is why there was initially the idea of working with four different colors. But then we were worried that it might be too overwhelming or too difficult for customers to make the right choice. This led us to "take a step back". The result was the color schemes that we have now, not too loud and enjoying harmonious contrasts. In the final step, we then intuitively selected the color, which was also influenced by the different ways of looking at the product, at light and, of course, at art.  

The selection of the frame strips from the color schemes of green, purple, and yellow

Which color scheme within the frame collection is most important to you? Which color scheme appeals to you the most personally?

Eva Marguerre: The three color schemes are complex and there are a lot of variables that are possible for different images. Personally, the yellow color scheme is my favorite, as yellow symbolizes lightness and airiness. This version will also have a place in our own home. 

Marcel Besau: The three colors are all very nice. I especially like the green color scheme with black and white photography. The configurator also offers all of the visualization options. All photographers and designers can get creative here themselves.